Intro to Marketing Your Practice CE Course

INSTRUCTOR: Dana Yates, Mayway Herbs Digital Marketing Manager

Free 1 hour distance learning course for OAA Members. No registration required. (Scroll down for the course video and instructions.)

COURSE DESCRIPTION

Dana Yates of Mayway Herbs shares some of her 20+ years of marketing wisdom to help you market and advance your practice. This 1 CEU course will introduce you to ideas and marketing concepts that can help increase your client base and grow your credibility whether you're fresh out of school or have been practicing for years. This course discusses marketing ideas at a high level and is intended to encourage creative thinking for your specific marketing needs. At the end of this course, you will learn:

Tasks every practitioner can do to expand their online marketing presence
How to maximize your efforts with limited time
Methods for continuing to communicate with existing patients
10 things you can do this week to kickstart your new marketing objectives

INSTRUCTOR BIO: Dana Yates, Digital Marketing Manager of Mayway Herbs

Dana Yates is a respected marketer with more than 20 years of experience in a variety of marketing roles with an emphasis in digital marketing. She has led teams to successfully launch more than 200 websites of varying complexity over her career. In her 10 years at Mayway, Dana has led all website projects launching 3 Chinese herbal medicine e-commerce websites. She has developed and expanded the company’s social media presence, assisted in the launch of Mayway’s consumer brand Bamboo Pharmacy, and has developed the company’s educational platform consisting of live webinars and a soon to launch on-demand distance learning system. Dana is an integral part of the Mayway marketing team and participates in all facets of marketing effort from brainstorming to execution.

REGISTRATION

No advance registration is required for this free course.

CONTINUING EDUCATION CREDITS

Approved by the California Acupuncture Board, Provider #680, for 1 hour of continuing education in category 2.
Approved for 1 NCCAOM PDA point, Provider #683, for 1 hour of continuing education in PE-CW.

CANCELLATION POLICY

This class is free of charge and advance registration is not required.

COURSE CONTENT

Recorded live on October 28, 2021

Please follow the steps below to receive your continuing education credit.

Watch the recording: You can click the bottom right arrow to watch the video in full screen mode. Please watch the content at your leisure to prepare for the continuing education worksheet and assessment.
Continuing education instructions: To receive continuing education credits from California and/or NCCAOM, please visit the Course Worksheet page. Upon completion of the worksheet, you will be provided the link to the Assessment page on the worksheet confirmation page. Both of these documents are required for continuing education credit. Click for CEU Worksheet Page

Once both the worksheet and assessment are received, we will send you your certificate(s) by email within 10 business days.